Automotive World recently interviewed Thomas Kowal on the operational hurdles to get to mass electric vehicle (EV) adoption. Read the full article.
EVs are expected to be a double-digit growth opportunity for original equipment manufacturers OEMs for the coming years. However, the shift towards EVs presents a number of new challenges. Thomas Kowal, President of consulting firm Seraph, believes that competition and technology are driving the transformation in the US EV market. Kowal points out that the transition to EVs is causing a “portfolio-planning challenge” for OEMs and adds an extra layer of complexity to their operations. He identifies five key obstacles to the success of EVs: customer acceptance, charging infrastructure, chip shortages, battery shortages, and reliance on rare earth materials.
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